Friday, May 16, 2008

Mortgage Woes in Baltimore

This kind of stories has been seen across America during the last year or so. It also hits home because this common predatory lending practices has also happened in our own back yard. We see homes along our own neighborhood street boarded up in an attempt to place them back on the market to avoid them from being vandalized and destroyed. Homes, were families once lived in. Creating an eye sore on our streets. So, who should be responsible for this economic heartache? The Mayor of Baltimore is suing Wells Fargo for their lending practices. Wells Fargo states that the city is to be blamed for issuing tax foreclosures for non-payment of the property taxes. Who is right?.

Many home owners have lost their homes for signing on the dotted line, trusting and believing they were doing a great deal for themselves. Without knowing their mortgages were going to balloon and the new payments were going to go up 50% to 100% and in some cases 150%. Loosing not only the American dream but, their inheritance.

Predatory lending laws should become more strict to prevent this from happening again. Realtors, do your part, assemble groups to educate the consumers. Let’s rebuilt the trust that our community once had in us.


Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential: http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/



Mortgage Woes in Baltimore
Housing Counselors Reach Out to Struggling Homeowners
By DAVID KERLEY and DENNIS POWELL
In Baltimore, in the middle of the mortgage mess, a lot of despair has landed on Roy Miller's desk.
A foreclosed home in Baltimore, Md., during January 2008.
(Jay Mallin/Bloomberg News/Landov)
Miller, a housing counselor for a nonprofit group, is saving some of his neighbors' homes. Foreclosure filings jumped 25 percent in Baltimore last year, but in Miller's neighborhood, the number dropped, and he gets most of the credit in this credit crisis. Miller used to sell mortgages, so he knows the game. But many of his clients didn't.
"They can say this is a fixed rate but they don't tell you it's only fixed for two years and your payment is going to jump up $300, $400 in two years. You know, you do not understand that paperwork when they are sitting in front of you when you've got four hours of documents to sign," he said. "That's predatory lending."
Baltimore, like other cities, was flooded with cheap loans and became a subprime town. But city officials charge that predatory lending here was aimed at one group and was no coincidence.
"Foreclosures in the African-American community are four times higher than in non-African-American communities," said Baltimore's Mayor Sheila Dixon.
Dixon has taken a bold step, suing the biggest lender in Baltimore: Wells Fargo. She says its practices were predatory and led to boarded up homes and entire blocks that are nearly deserted. Dixon maintains that Wells Fargo offered better deals to white people who wanted to own a home. She says she compared "apples to apples," evaluating black and white applicants with the same credit records, same type of housing requests and the same income levels, and says Wells Fargo took advantage of a vulnerable group of people.
Homes Lost Forever
Emily Wade took out an adjustable rate loan to pay bills and make home repairs, but when that loan ballooned she found it difficult to make payments. Her home went into foreclosure last year.
"It's like an avalanche. It goes like cotton candy," Wade said. "Before you know it, you're in trouble and you're getting a call you're in foreclosure."
While the house sat empty, she was often forced to sleep in her car, until it was repossessed.
"I cried," Wade said. "The home that I grew up in, a legacy that was left to me by my parents, it was lost forever. It was devastating."
Wells Fargo says the city is to blame by placing tax liens on homeowners who hadn't paid city tax or utility bills.
Mayor Sheila Dixon is suing Wells Fargo, the biggest lender in Baltimore.
(AP Photo)
"Wells Fargo does not make lending decisions based on race or ethnicity," said Wells Fargo vice president Brad Blackwell.
In asking a judge to dismiss the lawsuit, the bank said, in a preliminary statement, that it is being singled out: "This is an unprecedented lawsuit in which the city seeks to use a single financial services company as a scapegoat for broad social problems that have plagued Baltimore for decades, including some caused by the city's own actions."
"Nobody wins when foreclosures happen. The lender loses money, the borrower loses their home. And most lenders have sold that loan to an end investor and the investor loses money," Blackwell said.
Offering Hope
While the city sues, Miller works. "In the beginning, it made me angry," he said of his clients' loan agreements. "And in some cases I got on the phone and had a discussion with the lender."
Miller works both sides: hammering lenders to renegotiate, and offering some tough love to his clients, such as Brandon Lee, who is three months behind on his mortgage and just got a warning letter from his lender.
Lee has been in his house five years. Two jobs for this single father of two are not enough. "You still need to think about ways that you can generate more income," Miller counseled him. "Because you don't want to live in a cash poor situation. This is reality right here."
Lee said, "He gave me some hope. I mean, as long as I do what he says, I have a better chance of keeping my home."
Lee's first renegotiated payment was due two weeks ago. He made it.
But Miller acknowledges that he can't save everyone. "You do your best, and we have been very successful. The percentages are good, but some people just ... you can't save them all. Some people had no business in the first place."
So, now it's Miller's business, trying to save one home at a time.

Wednesday, May 14, 2008

Housing Aid Veto

Why can’t we just simply forced banks to go retroactive on all balloon/adjustable loans for the last 3 years and fix the rates at their starting interest?
This will not fix the problem 100% however, the fact that rates have been going up on all of these type of loans, and with it the monthly payment obligations, has forced a lot of sellers to turn the keys of their American dream over to the banks.
Most of these home owners want their homes, they just cannot afford the monthly payments at the new rates.

What do you think?
President Bush threatens housing-aid veto
House of Representatives could vote on the measure Wednesday
updated 4:18 p.m. ET, Wed., May. 7, 2008
WASHINGTON - President Bush threatened Wednesday to veto Democrats’ broad housing rescue package, saying it won’t help struggling homeowners.
“We are committed to a good housing bill that will help folks stay in their house, as opposed to a housing bill that will reward speculators and lenders,” Bush said at the White House after meeting with House Republican leaders.
The measure, aimed at preventing foreclosures, would have the government step in to insure up to $300 billion in new mortgages for struggling homeowners. A House vote could come later Wednesday.
Bush’s comments clouded the prospects for a bipartisan housing deal this year.
The bill by Rep. Barney Frank, D-Mass., would relax standards at the Federal Housing Administration so it could back more affordable, fixed-rate loans for borrowers currently too financially strapped to qualify.
Despite growing GOP support for the plan, especially among Republicans from areas hardest hit by the housing crisis, it could fall victim to an election-year fight over which party is doing more to help homeowners in need.
The White House calls the plan a burdensome bailout that would open taxpayers to too much risk.
It has also threatened that Bush would veto a separate bill to send $15 billion to states to buy and fix up foreclosed properties. Officials say that measure rewards lenders and investors who own the property, and could act as an incentive for them to foreclose rather than find ways to help struggling borrowers stay in their homes.
The opposition comes despite Democrats’ attempts to attract Republican support for their housing package by including a grab-bag of measures Bush has called for.
Those include legislation to overhaul the FHA, the Depression-era mortgage insurer, and to more tightly regulate Fannie Mae and Freddie Mac, the government-sponsored companies that finance home loans. Also part of the plan is a measure, which Bush has repeatedly requested, allowing state and local housing finance agencies to use tax-exempt bonds to refinance distressed subprime mortgages.
The plan’s main element by Frank, the Financial Services Committee chairman, is projected to help roughly 500,000 borrowers at a cost of $2.7 billion over the next five years. Under Frank’s bill, the FHA would relax its standards to let debt-ridden homeowners refinance into more affordable, fixed-rate mortgages if their lenders agreed to take substantial losses on the original loans.
Borrowers would have to show they could afford to make payments on the new mortgages. They would have to share with FHA at least half of their proceeds if they profited from selling or refinancing again.
Frank, who has consulted on the plan with Treasury Secretary Henry M. Paulson and Federal Reserve Chairman Ben Bernanke, has picked up some Republican support, especially among lawmakers representing areas hit hardest by the housing crisis.
But GOP leaders strongly oppose the bill, which they say would help reckless borrowers who overextended themselves, unscrupulous lenders, and investors who tried to game the market at the expense of renters and homeowners who made wiser choices.
The plan is to be combined with $11 billion in housing tax breaks, including a $7,500 credit for first-time home-buyers that would function like a zero-interest government loan, to be paid off over 15 years.
As part of the package, the House is scheduled to vote on an amendment — bitterly opposed by the financial services industry but championed by governors — that would ensure that neither the FHA plan nor other banking laws pre-empt state foreclosure laws. It’s aimed at letting states that have recently moved to make it harder to evict homeowners continue those efforts.
© 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential: http://c21crl.agenttype.comView my blogs at: www.C21casareallatino.blogspot.com

Wednesday, April 23, 2008

ARE PEOPLE STILL BUYING HOMES?

From the day we are born, most of the inhabitants of planet Earth have been conditioned by negativity: “Don’t do this,” “Don’t touch that,” “Don talk to strangers,” etc. We are quick to listen to negativism rather than being receptive to positive information.

The media has filled the airways with Doom and Gloom reporting about the market, and we have paid attention to ALL of it. I wish that people would be receptive to the following reality: THE MARKET IS STILL GOOD.

At the height of the market in 2006, there were 6.5 million homes SOLD in the United States. By the end of last year, 2007, there were 5.8 million homes SOLD in the United States, according to the National Association of Realtors (NAR)--a market drop of about 12%. Yes, that's 12% down, but it's still nearly 90% of the previous year's business. This means that people are definitely still buying. The question is, “Are Realtors still selling?”

As I have said before, become proactive. Don't wait for the wind to move you, turn the wheel and create your own wind. Organize “Buyer Information Seminars” and educate the consumer. Provide them with the facts about real estate and the market. Advertise a percentage of your Sold properties to show consumers that the market is still moving. Place a Sold rider on your properties even after they close. I do not think the buyer would mind.

The more we do together, the better our market. We might be independent but, we are also interdependent.


Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888 "Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential: http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

April Open House Videos:
http://www.youtube.com/watch?v=__sE5hLKiAM
http://www.youtube.com/watch?v=ta0dr3B_a5s

Have Foreclosures Reached an End?

After reading the papers and hearing the news, you probably wonder if property foreclosures are finally reaching an end. The truth is they're not: foreclosure numbers went up last month. Homeowners are surrendering their properties to the banks, often without a fight. A “Deed in Lieu of Foreclosure” is one option that homeowners are using to get out from under their mortgages without having to go through the entire foreclosure process. They are signing over the deed, turning in their keys, and walking away from their homes.

Working something out with the bank in advance is less detrimental for the homeowner and has less negative impact on their credit than going through an entire foreclosure proceeding.

This summer another batch of home loans throughout the United States will reset to a higher interest rate. This will push more homeowners to default on their loans, forcing many of them into Deeds in Lieu of Foreclosure or short sales-- selling their home for less than is owed on the mortgage. Therefore, the expectation of more homes hitting the market will likely become a reality. Some economists predict the worst would then be over.

What does this mean for us Realtors? The answer to that depends on your point of view. Every market has it opportunities. Granted, with the economy struggling, finding buyers is more challenging. But, more homes to sell, better pricing (a buyer's market), together with low interest rates, can translate to us moving more homes and improving statistics. And improving the statistics will improve public perceptions and increase consumer confidence, which will make more on-the-fence potential buyers venture into the market.

This information should motivate us to get out there and reach out to the additional 750,000 homeowners that may experience this type of hardship this year.

Realtors, become proactive and start getting involved in your communities. They are crying out for help and YOU can assist them. If you do not know how, ask your broker or manager to create methods and systems to help you to reach out to these troubled homeowners. Together we can make a difference and help our community and our market.

Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888 "Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential: http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

April Open House Videos:
http://www.youtube.com/watch?v=__sE5hLKiAM
http://www.youtube.com/watch?v=ta0dr3B_a5s

Monday, April 7, 2008

First-time dilemma

Home prices are dropping, but should first-time buyers jump in?

By Amy Hoak, MarketWatch
Last update: 2:01 p.m. EDT March 9, 2008

CHICAGO (MarketWatch) -- Everyone likes a bargain. So it's no surprise that as home prices fall in many markets, those who have been priced out of owning a home are beginning to take notice.
And some in the real-estate industry are saying that factors are aligning to make this a good time for first-time buyers to be in the market because they don't have to face the challenge of selling a home in order to buy another.


Lots morereal estate

Coverage of home buying and selling, housing prices, mortgage information and home improvement.• What's behind that fixed-rate offer?Making the case for ARMsInstead of selling ... remodelingGood market for first-time buyers?Get our free Real Estate newsletter

In certain ways (and in certain places) these agents are right: Home prices are dropping, there's often a glut of inventory to choose from and interest rates are still relatively low.
That's saying nothing of the foreclosures out there. In fact, bank-owned properties are lately making up the bulk of real-estate agent Annie Brown's showings.
In Brentwood, Calif., just east of San Francisco, homes that were priced at about $700,000 or $800,000 are now listed at $450,000 and $500,000, said Brown, who works for Zip Realty. In many cases, the homeowners couldn't afford their mortgage payments when the interest rate increased on their adjustable-rate mortgage, and they ended up in foreclosure. The banks, not thrilled about having the homes on their books, are pricing them to sell, she said.
"I'm seeing some fantastic prices right now, and the prices seem to be stabilizing," she said. "This is absolutely a wonderful time... a perfect time to start searching for a home."
But there are also roadblocks that first-time buyers are facing.
For one, lending standards have gotten more stringent than they were last home buying season, as lenders try and reign in risk at a time when home prices are dropping. Buyers are generally required to have higher credit scores and bigger down payments. Read more on mortgages.
Then there's the fear factor, general consumer angst about the economy, coupled with a worry home prices will keep dropping, said Teresa Boardman, a real-estate agent with Keller Williams Integrity Realty in the St. Paul, Minn., area.
"They're scared to death that it might depreciate by 1% next year," she said, and her clients are often not thinking of long-term home appreciation.
Local conditions matter
In Boardman's market, the median home price dropped 4.9% in the fourth quarter compared with the fourth quarter of 2006, according to the National Association of Realtors. The national median home price decreased 5.8% during the period.
Generally, homes are becoming more affordable, and mortgage rates -- though somewhat volatile over recent weeks -- are still relatively low, said Tom Kunz, CEO of Century 21.
"This is one of the best times that a first-time home buyer has had in a long, long time," Kunz said.
But prices aren't falling everywhere. They were actually up 4% in the Raleigh-Cary, N.C. market, where Stu Barnes is owner of Barnes McQuade Realty.
"It's more normal than a lot of places," Barnes said of his market, adding that appreciation has steadily ticked up. Those looking for bargain-basement prices are in the wrong market; it might take longer to sell a house, but sellers there aren't willing to drastically reduce their price, he said.
For every Raleigh, there's a Ft. Wayne, Ind., where prices were down 10.5% in the fourth quarter, year over year. And for every Los Angeles, where prices were down 13.1% in the fourth quarter, there's a San Jose, where prices were up 11.2% in the fourth quarter.
In some areas, prices still have some more room to fall.
"Houses are still a bit unaffordable for first-time home buyers," Boardman said. While vacant homes that need to move can be bought for a steal, there's often added costs to make them livable -- costs that would-be buyers aren't always prepared to deal with, she added.
In a recent research note, economic consultant Carl Tannenbaum said that it is likely home prices "will be in decline for a good while to come."
"Sellers are reluctant to cut their prices, while buyers are sensing that bargains will be available if they continue to wait. In many markets, transactions have been so infrequent that Realtors lack sufficient benchmarks to assess what a fair value might be," he wrote.
Ask the "what ifs"
In this time of changing lending standards, those thinking about shopping for a home for the first time should get prequalified for a mortgage early on, real-estate agents say. Beyond that, consider future scenarios that could come to fruition.
"Get qualified and go to a Realtor ... and then ask the questions 'What if the property drops,'" and "'What if the rates go up?'" Kunz said.
"The cost of capital is important to look at," he said, adding that it's possible that even if prices do drop significantly, interest rates could go up, making the savings negligible.
Of course, sometimes the best answer is to continue renting, Boardman said. For example, she has told those with weak credit scores to postpone buying a home instead of agreeing to a higher interest rate.
"It's so much better to clean that up and get that lower interest rate," she said.
Another question she asks clients is how long they plan on living in the home. If they say two or three years, her advice is also to take a pass -- even if they can buy it for a steal.
Amy Hoak is a MarketWatch reporter based in Chicago.
PLEASE READ. I am a Realtor. First, real estate traditionally has been a relative long term investment even for the investor. To buy and immediatedly flip/sell is not so smart considering the higher capital gain taxes on short term holdings.


Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888 "Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

Existing home sales rise in February

By MARTIN CRUTSINGER, AP Economics Writer Mon Mar 24, 12:37 PM ET

WASHINGTON - After falling for six straight months, sales of existing homes posted an unexpected increase in February which may have reflected more aggressive price cutting by sellers in some parts of the country, a real estate trade group reported.
The National Association of Realtors said that sales of existing homes rose by 2.9 percent in February to a seasonally adjusted annual rate of 5.03 million units. It was the biggest increase in a year and caught economists by surprise. They had been expecting a small decline.
The trade group reported that the median existing sales price in February fell to $195,900. That was the largest year-over-year drop on records that go back to 1999.
Lawrence Yun, chief economist for the Realtors, said that prices in some formerly hot markets in California and Florida were seeing significant price declines now as sellers try to attract buyers.
Analysts cautioned against reading too much into the one-month rise in sales. Many economists are predicting that the steep slump in housing will not bottom-out until later this year after prices fall further and allow huge levels of unsold inventories to be reduced.
"We're not expecting a notable gain in existing-home sales until the second half of this year, but the (February) improvement is nother sign that the market is stabilizing," Yun said.
By region of the country, sales surged by 11.3 percent in the Northeast and were up 2.5 percent in the Midwest and 2.1 percent in the South. The only region of the country to see a decline in the sales was the West, where they dropped by 1.1 percent.
Sales of existing homes fell by 12.7 percent in 2007, the biggest decline in 25 years. Over the past two years, housing has been in a steep downturn made worse by a severe credit crunch as financial institutions tightened their lending standards in reaction to their multibillion-dollar losses on mortgages that have gone into default.
The steep slump in housing has raised concerns about a possible recession. Democrats are pushing the Bush administration to do more to stem a tidal wave of mortgage foreclosures to keep more unsold homes from being dumped on an already glutted market.
Sen. Hillary Clinton, campaigning for the Democratic presidential nomination, on Monday called on President Bush to appoint an emergency working group on foreclosures to recommend new ways to confront the housing crisis.
"Over the past week, we've seen unprecedented action to maintain confidence in our credit markets and head off a crisis for Wall Street banks," Clinton said. "It's now time for equally aggressive action to help families avoid foreclosure and keep communities across this country from spiraling into recession."
Six Signs to Look for in an Improving Market:For those looking to buy, sell or renovate, there are a handful of signs that may indicate whether a recovery is just around the corner in your neck of the woods.
Fewer ‘for sale’ signs
Job growth
Increased affordability
End of price reductions, concessions
More new construction
Look at your neighbors – Are they investing in renovations/upgrades?
“When you read an article about the nation’s housing numbers or even your state’s, remember that you could be in a niche market. There could be external environmental factors that would increase sales, like a new factory going up, which would increase (property) absorption.”



Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888 "Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

Are job cuts death knell for America's newspapers?

Some try to move faster online, others just cut as industry nears an abyss

By Russ Britt, MarketWatch
Last update: 10:45 a.m. EDT March 17, 2008

LOS ANGELES (MarketWatch) -- The digital wave washing over newspapers has turned into a tsunami in the past several weeks, as hundreds of newsroom layoffs coast-to-coast are raising fears that the push for profits and a dismal economy are teaming up to accomplish the unthinkable -- putting the print industry in its grave.
Daily publications ranging from the San Jose Mercury News in the San Francisco Bay Area to the venerable New York Times have axed reporters and editors -- more than 750 -- in little more than a month, as competition from the online world has joined forces with financial pressures to put on the squeeze.
MarketWatch Special Report

Against a deadline

Are job cuts death knell for America’s newspapers? Some try to move faster online, others just cut as industry nears an abyss.
As newspapers go... So go the bars? MarketWatch reporters around the U.S. take a look at the demise of journalism's famed watering holes.
Adding it all upOnline and print advertising are complex, colliding worlds.• Newsprint: The unknown commodity
MARSHALL LOEBThere's nothing like itIf newspapers lose their race for survival, we all lose something important.
Sales, profits and circulation all are down sharply, as newspapers say they long ago abandoned the prospect of trying to stop the bleeding. Some now say they cuts are so deep, they have to "amputate" portions of their business to stay alive. Meanwhile, they're trying to embrace new media, but can't do so effectively because of constrained resources.
"I guess the worst thing that could happen is the business could fall off a cliff the way the music business did," said Dean Takahashi, a former technology reporter for the Mercury News, who left last month to become a blogger just before a round of layoffs. "I worry that is possible."
Is the death knell beginning to toll for what has been a key source of information for more than two centuries? Do newspapers face the same fate as other traditional media hit by the digital wave, or worse?
Bottom falling out?
A study released Monday by the Project for Excellence in Journalism raises concerns the bottom is about to drop out for the industry. The media research specialist says in its annual State of the News Media report that already ill newspapers got sicker in 2007 with no hope for a cure in 2008.
Advertising revenue fell 7% last year after a flat 2006. The big dropoff was in classified notices, as all categories in that business -- real estate, help wanted and automotive -- lost a bigger chunk of share to online alternatives than they have in recent years.
Circulation is off 2.5% for dailies and 3.5% for Sunday editions. Subscription losses have been the bane of the industry since it hit a peak in the 1950s, but the dropoff is gaining momentum.
Further, the study goes on to say smaller staffs prevented newsrooms from fulfilling their traditional roles and tending to even the most fundamental beats, including basic governmental functions. It quotes Phil Bronstein, executive editor for the San Francisco Chronicle, as he lamented the loss of 100 jobs at his paper last year.
"We can't afford to cover the Richmond City Council anymore," Bronstein said, referring to a nearby community in the San Francisco Bay Area.
And for all the cost-cutting measures underway, newspapers still say earnings at public companies dropped 10% for the year.
"Newspapers are still far from dead, but the language of the obituary is creeping in," the study says.
Fear of death
That confrontation with mortality seems to have manifested itself in a series of layoffs. The Project's study says the industry as a whole lost 7% of its newsroom staff by the end of last year since hitting a 2000 peak.
Many individual papers are much worse off, with some losing up to 40% of their journalists, the study says. The industry finds itself cutting seasoned veterans who are well-connected to the communities they cover, perhaps for financial reasons or because the employer thinks the journalist can't or won't adapt to new digital realities. Regardless of the reason, it's depriving these newspapers of their wealth of experience.
More than a dozen metropolitan dailies throughout the U.S. have announced newsroom cuts since the beginning of February. Among them was New York's Newsday, part of Sam Zell's Tribune Co., which cut 120 total jobs on Feb. 29. Its sister publications, the Los Angeles Times and Chicago Tribune, each cut 100 jobs or more in the middle of last month.
Papers in Boston, Philadelphia, Baltimore and Minneapolis all have made similar announcements recently. Not even the New York Times (NYT:
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NYT 19.50, +0.02, +0.1%) could avoid the carnage as the paper known as the "Gray Lady" cut 100 jobs last month.
For many, the most recent cuts are just the latest bad news, as they already have made several rounds of reductions.
At the Mercury News, the paper announced a round of 50 impending newsroom cuts for March 7. Its third reduction since December 2006, employees were told to stay home that morning and wait for a phone call informing them they would be laid off. If they got no call by 10 a.m., they could report to work.
Part of William Dean Singleton's privately held MediaNews Group, the Mercury News was supposed to be the flagship of Singleton's formidable chain in both northern and southern California. But the Denver-based chain's presence there is shrinking. The San Jose newsroom staff now stands at roughly 175, less than half the size it was at its peak of 400 in 2000.
"I would say that we have a lot of very strong journalists still at the Mercury News," Editor David Butler said. "[Having] 175 people is still a potent force."
MediaNews also cut 10% of its newsroom staff at two other Bay Area newspapers and another 18% at the cornerstone of its Southern California fiefdom, the Los Angeles Daily News. Since the L.A. Daily News cuts on Feb. 29, additional layoffs were made at Singleton's other Southern California papers.
Payments totaling $41.2 million on more than $1 billion in debt that Singleton incurred to build that empire -- an empire originally conceived to band a number of smaller dailies together to rival the Chronicle and L.A. Times -- are partly to blame for this latest round of reductions, says Poynter media analyst Rick Edmonds, a co-author of the study.
Singleton did not return phone calls seeking comment.
Many factors
Why so many cuts at so many papers, and why now? A number of factors are at play.
The circulation loss that has been going on for decades is starting to speed up with many of the nation's major dailies experiencing double-digit losses in the past four years alone. The Chronicle and L.A. Times are particularly vulnerable, losing more than 20% of their circulation during that time.
There is perhaps no greater crisis facing newspapers right now than the dropoff in classified advertising. The attractiveness of online alternatives in recent years has left newspapers scrambling to find ways to make up for the income drop. In some cases, this high-margin, low-cost revenue source for newspapers can comprise nearly half a paper's sales and publications are losing up to a third of that income.
Classified sales have always felt the pinch when the economy goes sour. But of late the pain has grown more acute with online competitors such as Craigslist and Monster.com deeply cutting into that business.
Right now, those troubles are exacerbated even more by the sharp downturn in the real estate market, wrought by subprime mortgage troubles and economic uncertainty. Edmonds says that's particularly true in California and Florida.
"They're getting the worst of it," he said.
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It is a natural progression to eliminate the paper based model. There is no need for it any more! Classifide adds? eBay, Craigs List. Real Estate? Well if there actually were a market for real estate there are plenty of web sites for browsing such a...
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Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
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